The Opportunity

Spirits in Ireland has never been more vibrant. Cocktail culture is alive and kicking and more consumers than ever are looking for premium brands and amazing experiences. Diageo is the world’s leading premium drinks company with an outstanding collection of brands, such as Johnnie Walker, Smirnoff, Baileys, Captain Morgan, Tanqueray and Guinness. Our purpose – Celebrating life, every day, everywhere – has a meaningful role in our company, for our people, our diversity, our brands, in how we perform and how we build shared value!

The Challenge

This is a new and exciting role, focused on developing Diageo’s luxury spirits portfolio in the top venues in Ireland through distribution, training, visibility, and brand events, to win spirits share and deliver amazing consumer spirit experiences.

• Do you want to work with the top spirits venues in Ireland to deliver amazing consumer spirit experiences? You will be partnering and collaborating with Owners, General Managers, top Mixologists, and the best bartenders in the country.

• Are you commercially savvy with the ability to strike smart commercial deals? You will be curating commercial agreements matching customer and business needs.

• Can you identify customer and consumer needs and deliver joint brand activation and training plans to meet those needs?

• Are you creative with an eye for detail? You will be working with Diageo and Customers to coordinate the brilliant implementation of training and brand programs, consumer experiences and events through a brand portfolio?

• If you can do these, and if you are up for leading a growth agenda where you will leave a real legacy then this is the role for you.

Key outcomes of the Role:

• Win sustainable Market Share of spirits: Grow share of luxury spirits disproportionaltely

• Beat the competition by ensuring that the Diageo luxury portfolio is pouring or has cocktail status in the most influencial On Trade customers and strategic groups by developing and agreeing winning pouring/cocktail status commercial customer propositions.

• Establish brilliant relationship management networks interbally and externally

• Develop Joint Business Plans in collaboration with the customer and other Diageo commercial and brand teams.

• Brand Advocacy: Generate brand love and deliver training across key on trade influencers and bar tenders in the top venues in Ireland with bespoke brand training and engagement.

• Lead M&E activity to ensure we are constantly improving our plans

Top functional capabilities for this role:

• Spirits knowledge and cocktail making experience preferred

• Proven brand development and activation experience in Diageo or equivalent external role

• Internal or external experience as Field Sales or Customer Marketing

• Good analytical and core selling skills

• Can build powerful relationships and work collaboratively within a team

• Strong influencing skills

• Strong commercial drive and commercial curiosity